Let’s Optimize Your Lifecycle Marketing.
I partner with consumer apps and platforms to turn lifecycle marketing into a growth engine: more active users, more revenue, higher LTV.
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Are You...
- →Losing users you paid to acquire?
- →Underutilizing your Braze investment?
- →Sitting on behavioral data but still sending the same message to everyone?
- →No one in-house dedicated to lifecycle marketing?
- →Missing the data infrastructure to personalize at scale?
Services Offered
Consulting Day
One day. One problem. A clear path forward.
A focused working session to diagnose your biggest challenge and walk away with a clear, prioritized action plan.
- →You need a fast, expert read on a specific problem
- →You're stuck at a bottleneck and need an outside POV
- →You want expert input without the commitment of a longer engagement
Audit
Know exactly where your current lifecycle program stands and what to do next.
A comprehensive review of your lifecycle program — what's working, what's broken, and what to prioritize first.
- →You have a program running but aren't sure it's actually driving results
- →You're starting from scratch and need a clear baseline before you build
Training
Build the skills to run lifecycle marketing the right way.
Hands-on sessions covering the strategy, tools, and systems behind a high-performing lifecycle program.
- →Lifecycle Strategy Bootcamp
- →Braze Practitioner Training
- →Data-Driven Journey Mapping
Projects
Let’s conquer your biggest problem.
A clearly scoped deliverable with a defined timeline, based on your needs.
- →Journey Builds (onboarding, activation, winback)
- →Segmentation Frameworks
- →Performance and Opportunity Audits
- →Campaign Optimization
- →Custom Projects
Retainer
Your lifecycle expert on call.
Ongoing strategy and execution support with a trusted advisor, without adding to headcount.
Fractional Lifecycle Lead
A dedicated lifecycle owner, embedded in your team.
I join your team and oversee the lifecycle program on a flexible, part-time or contract basis.
About Me
- →My name is Rex Pham
- →Based in Los Angeles, CA
- →10+ years of architecting lifecycle programs for high-growth consumer platforms/apps
- →3x startup exits (2 IPOs, 1 acquisition)
- →Undergrad: UC Davis, MBA: NYU Stern
